Wakaranai Labs

When we started talking about moving to Hokkaido, we knew it couldn't be just a ski lodge.
Because we are not just skiers.

The business was never meant to be separate from our live. It's just the outward shape of how we choose to live.
A place where people come together, sit at the same table, and have the kinds of conversations, that are becoming increasingly rare.

Sometimes they push things forward.
Sometimes they don't.

Both matter.

Technology is part of our world.
We have spent years inside of it, building things, solving problems, chasing ideas.
We still love it.
But we also learned it can't be the whole thing.

At the core of Wakaranai is something simpler:

We don't know.
And neither do you.
No one does.

You can spend your whole life getting very good at something, and still be left with all the same questions people have always had.
So we are building a place, and a community, where you don't have to pretend otherwise.
A place where the pressure to know drops away. Even if just for a little while.

Lately we have been noticing something.
Founders, people building real things, starting to ask why they're building them at all.
Not publicly.
But it is there.
Underneath the momentum, there is a space that is growing. A pause of breath.

Wakaranai Labs is a space for that.

It is not a program.
Not a workshop.
Not a corporate retreat, dressed in better language.

It is a place outside your normal rhythm, where things slow down enough to actually look at what you are doing. And maybe, see it differently.

We felt this the first time we walked into this lodge. Something about this place, makes those conversations easier.
So we are opening the doors.
Not widely.
Just enough to see who feels it too.

The first Labs won't be perfect.
And that's the point.

The would be like arriving at the conclusion without ever having read the book.

We are figuring it out as we go.
And if you come, you're a part of shaping what it becomes.

You are building the future.
We're building the place it can be questioned.

This isn't for everyone.

We can't promise anything extraordinary.

But we can promise:
comfortable beds
hot showers
vinyl crackling
tea on the stove
forests to walk in
fires to sit around
and a space to think, create, or not do much at all

If something in this feels familiar
even if you don't fully understand why

write to us at inside@dontknowlodge.com.

Tell us what you're working on.
Or what you're unsure about.

That is where it starts.

This is Wakaranai Labs.
We don't know what it will become yet.

And that's kind of the point.